We are seeking a dynamic and results-driven Digital Marketing Specialist to lead and execute online marketing strategies for our security camera systems. The ideal candidate will have a strong understanding of the security industry, digital trends, and marketing tools to drive online engagement, lead generation, and brand visibility.
Key Responsibilities
- Digital Strategy Development:
- Develop and implement comprehensive digital marketing strategies tailored to the security camera systems industry.
- Identify target audiences and create campaigns to capture leads and conversions.
- Search Engine Optimization (SEO):
- Conduct keyword research specific to security solutions.
- Optimize website content and landing pages to improve search engine rankings.
- Content Creation:
- Create engaging content, including blogs, videos, infographics, and case studies, focusing on security trends and product features.
- Collaborate with the design team to ensure consistent branding and messaging.
- Pay-Per-Click (PPC) Campaigns:
- Plan and execute PPC campaigns on platforms like Google Ads and social media channels.
- Monitor and optimize campaign performance to maximize ROI.
- Social Media Management:
- Manage and grow the company’s social media presence, creating posts that highlight product features, benefits, and case studies.
- Engage with followers and respond to customer inquiries.
- Email Marketing:
- Develop email marketing campaigns to nurture leads and maintain customer relationships.
- Segment audiences and personalize email content for higher engagement.
- Analytics and Reporting:
- Track, analyze, and report on key performance metrics using tools like Google Analytics, SEMrush, and HubSpot.
- Use data insights to refine strategies and improve campaign outcomes.
- Competitor Analysis:
- Monitor competitor activities and industry trends to maintain a competitive edge.
- Adapt marketing strategies based on findings.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing, preferably in the technology or security industry.
- Proficiency in SEO, SEM, PPC, and social media platforms.
- Experience with marketing tools such as Google Ads, Google Analytics, HubSpot, or similar.
- Strong analytical skills and the ability to interpret data for decision-making.
- Excellent written and verbal communication skills.
Preferred Skills
- Knowledge of security technology and trends.
- Graphic design or video editing experience is a plus.
- Certification in Google Ads, SEO, or related fields.
What We Offer
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
Job Category: Marketing
Job Type: Full-Time
Job Location: Winnipeg