{"id":7194,"date":"2024-11-18T03:02:32","date_gmt":"2024-11-18T03:02:32","guid":{"rendered":"https:\/\/tekonroll.com\/ca\/?post_type=awsm_job_openings&#038;p=7194"},"modified":"2024-11-19T04:26:05","modified_gmt":"2024-11-19T04:26:05","slug":"digital-marketing-specialist","status":"publish","type":"awsm_job_openings","link":"https:\/\/tekonroll.com\/ca\/careers\/digital-marketing-specialist\/","title":{"rendered":"Digital Marketing Specialist"},"content":{"rendered":"<p>We are seeking a dynamic and results-driven Digital Marketing Specialist to lead and execute online marketing strategies for our security camera systems. The ideal candidate will have a strong understanding of the security industry, digital trends, and marketing tools to drive online engagement, lead generation, and brand visibility.<\/p><h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-fe3aad036ee2c6f0425b237321f68029\"><strong>Key Responsibilities<\/strong><\/h3><ol class=\"wp-block-list\"><li><strong>Digital Strategy Development:<\/strong><ul class=\"wp-block-list\"><li>Develop and implement comprehensive digital marketing strategies tailored to the security camera systems industry.<\/li>\n\n<li>Identify target audiences and create campaigns to capture leads and conversions.<\/li><\/ul><\/li>\n\n<li><strong>Search Engine Optimization (SEO):<\/strong><ul class=\"wp-block-list\"><li>Conduct keyword research specific to security solutions.<\/li>\n\n<li>Optimize website content and landing pages to improve search engine rankings.<\/li><\/ul><\/li>\n\n<li><strong>Content Creation:<\/strong><ul class=\"wp-block-list\"><li>Create engaging content, including blogs, videos, infographics, and case studies, focusing on security trends and product features.<\/li>\n\n<li>Collaborate with the design team to ensure consistent branding and messaging.<\/li><\/ul><\/li>\n\n<li><strong>Pay-Per-Click (PPC) Campaigns:<\/strong><ul class=\"wp-block-list\"><li>Plan and execute PPC campaigns on platforms like Google Ads and social media channels.<\/li>\n\n<li>Monitor and optimize campaign performance to maximize ROI.<\/li><\/ul><\/li>\n\n<li><strong>Social Media Management:<\/strong><ul class=\"wp-block-list\"><li>Manage and grow the company\u2019s social media presence, creating posts that highlight product features, benefits, and case studies.<\/li>\n\n<li>Engage with followers and respond to customer inquiries.<\/li><\/ul><\/li>\n\n<li><strong>Email Marketing:<\/strong><ul class=\"wp-block-list\"><li>Develop email marketing campaigns to nurture leads and maintain customer relationships.<\/li>\n\n<li>Segment audiences and personalize email content for higher engagement.<\/li><\/ul><\/li>\n\n<li><strong>Analytics and Reporting:<\/strong><ul class=\"wp-block-list\"><li>Track, analyze, and report on key performance metrics using tools like Google Analytics, SEMrush, and HubSpot.<\/li>\n\n<li>Use data insights to refine strategies and improve campaign outcomes.<\/li><\/ul><\/li>\n\n<li><strong>Competitor Analysis:<\/strong><ul class=\"wp-block-list\"><li>Monitor competitor activities and industry trends to maintain a competitive edge.<\/li>\n\n<li>Adapt marketing strategies based on findings.<\/li><\/ul><\/li><\/ol><h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-ebac9856d43cbd15aad274033f7f8503\"><strong>Qualifications<\/strong><\/h3><ul class=\"wp-block-list\"><li>Bachelor\u2019s degree in Marketing, Communications, or a related field.<\/li>\n\n<li>3+ years of experience in digital marketing, preferably in the technology or security industry.<\/li>\n\n<li>Proficiency in SEO, SEM, PPC, and social media platforms.<\/li>\n\n<li>Experience with marketing tools such as Google Ads, Google Analytics, HubSpot, or similar.<\/li>\n\n<li>Strong analytical skills and the ability to interpret data for decision-making.<\/li>\n\n<li>Excellent written and verbal communication skills.<\/li><\/ul><h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-c8d8d9b9a655b07b9d031b0693f5b825\"><strong>Preferred Skills<\/strong><\/h3><ul class=\"wp-block-list\"><li>Knowledge of security technology and trends.<\/li>\n\n<li>Graphic design or video editing experience is a plus.<\/li>\n\n<li>Certification in Google Ads, SEO, or related fields.<\/li><\/ul><h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-a101fbde9b4fafbfff4dfe5bd8f8a6c0\"><strong>What We Offer<\/strong><\/h3><ul class=\"wp-block-list\"><li>Competitive salary and performance-based incentives.<\/li>\n\n<li>Opportunities for professional growth and development.<\/li>\n\n<li>A dynamic and collaborative work environment.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>We are seeking a dynamic and results-driven Digital Marketing Specialist to lead and execute online marketing strategies for our security camera systems. The ideal candidate will have a strong understanding of the security industry, digital trends, and marketing tools to drive online engagement, lead generation, and brand visibility. Key Responsibilities [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"template":"","meta":[],"class_list":["post-7194","awsm_job_openings","type-awsm_job_openings","status-publish","hentry","job-category-marketing","job-type-full-time","job-location-winnipeg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Specialist - tekonroll<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tekonroll.com\/ca\/careers\/digital-marketing-specialist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Specialist - tekonroll\" \/>\n<meta property=\"og:description\" content=\"We are seeking a dynamic and results-driven Digital Marketing Specialist to lead and execute online marketing strategies for our security camera systems. 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